Understand value before others extract it from you.
I am building a body of work around value, behaviour, money, data and autonomy. Simplifyer is one of its first companies.
Read the writingOne intersection
Three ways to engage
Technology that gives people clarity and power over their money, data and consumption.
A thesis in public on value, behaviour, money, data and the future of autonomy.
Keynotes and panels on AI, consumer intelligence and the future of personal finance.
Lucidity is economic power.
The next generation of companies should not make people more predictable or easier to sell to. It should make them more lucid.
Lucidity is the ability to understand your habits, your money and your choices before someone else turns them into a business model.
The work behind the ideas
I've spent the last decade moving between the places where value is created, measured and contested — from retail and startups to technology, innovation and civic life.
That has meant building companies, working with founders, advising organisations, mentoring entrepreneurs and exploring how technology changes the relationship between people, markets and institutions.
I've worked across entrepreneurship, innovation, technology and public life — not as separate chapters, but as different ways of understanding the same question: who creates value, who captures it, and who gets to understand the system?
From retail to startups to civic life: who gets to understand value, and who gets understood.
An ambitious, strategic, European founder with a systems view of money, data, consumption and power. Her work sits at one intersection: value, behaviour, technology and autonomy.
Read the full storySelected Writing
Ideas worth putting on a stage.
I speak about technology, consumer behaviour, economic power and the systems shaping the way we live, work and make decisions. My talks sit at the intersection of technology and society, designed to challenge assumptions and make complex systems legible.
See the speaking profileSelective by design. A few of the right rooms beat a hundred of the wrong ones.
Keynotes, panels and fireside conversations on technology, consumer behaviour, economic power and the systems shaping our future.
Strategic conversations for founders, companies and organisations navigating technology, consumer behaviour, innovation and growth.
Available for commentary, interviews and conversations on technology, entrepreneurship, consumer markets, AI and the changing relationship between people and institutions.
For ambitious ideas, research, initiatives and projects that sit at the intersection of technology, society, entrepreneurship and economic power.
I'm interested in thoughtful conversations, ambitious ideas and work that moves something forward.
Follow the thinking.
New essays on value, money, data and autonomy. No noise.