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Founder · Thinker · Public Voice

Understand value before others extract it from you.

I am building a body of work around value, behaviour, money, data and autonomy. Simplifyer is one of its first companies.

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One intersection
01
Value
02
Behaviour
03
Technology
04
Power
01Three ways to engage
The Thesis

Lucidity is economic power.

The next generation of companies should not make people more predictable or easier to sell to. It should make them more lucid.

Lucidity is the ability to understand your habits, your money and your choices before someone else turns them into a business model.

02About

From retail to startups to civic life: who gets to understand value, and who gets understood.

An ambitious, strategic, European founder with a systems view of money, data, consumption and power. Her work sits at one intersection: value, behaviour, technology and autonomy.

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03Selected Writing
All essays
Essay · 2026 Lucidity is economic power Essay · 2026 Who owns your behaviour? Essay · 2025 The price of being understood Essay · 2025 Europe doesn’t need permission
04Speaking

Invite Isabel to put a sharper lens on your stage.

Selected topics for keynotes and panels:

AI & consumer intelligence Future of personal finance Startups in Europe Ethical data Women in tech Civic innovation & public value
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05Work with me

Selective by design. A few of the right rooms beat a hundred of the wrong ones.

01
Speaking
Keynotes, panels, moderation.
02
Advisory
Strategy on data, finance and consumer products.
03
Media
Interviews, commentary, press enquiries.
04
Collaborations
Ecosystem and strategic projects.
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