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Speaking

Ideas worth putting on a stage.

I speak about technology, consumer behaviour, economic power and the systems shaping the way we live, work and make decisions.

My talks sit at the intersection of technology and society and are designed to challenge assumptions, make complex systems legible, and leave audiences with a sharper way of seeing what comes next.

Talks
Signature keynote

Lucidity Is Economic Power

Technology · Business · Leadership · Future of Work

We live inside systems that know more and more about us: what we buy, what we want, what we fear, what we will probably do next. But information is not the same as understanding.

This talk explores the growing asymmetry between institutions that understand people and people who understand the systems around them, and why closing that gap may become one of the defining questions of the next generation of technology.

Who Owns Your Behaviour?

AI · Data · Consumer · Retail

Every click, purchase, search and hesitation produces data. But the real value is not in the data itself. It is in what someone can predict, influence and eventually monetise from it.

This talk examines the invisible economy built around human behaviour, and asks a deceptively simple question: if companies can increasingly predict what we will do, how much of our behaviour still belongs to us?

The Consumer Is Becoming a Data Asset

Retail · Fintech · Consumer Technology

For decades, companies competed for consumers' attention, loyalty and money. Now they can compete for something much more valuable: the ability to understand them.

This talk looks at the transformation of the consumer from buyer to data-generating asset, and explores what happens when AI, retail, financial technology and behavioural data converge.

Where I've spoken
Unicorn Factory Lisboa Nova SBE Católica Lisbon School of Business & Economics Fujitsu Santander Portugal 351 – Associação Portuguesa de Startups Techstars MEO EDP Diário de Notícias – Madeira Startup Madeira Inovagaia Mastercard for Fintechs South Summit SIM Conference Fuckup Nights Leiria Fuckup Nights Lisboa

Looking for a speaker who brings a different lens?

For keynotes, panels, fireside conversations and conversations on technology, entrepreneurship, consumer behaviour and the future of economic power.

Invite Isabel