Writing · All essays
A thesis in public.
Serious, system-level arguments on value, behaviour, money, data and the future of autonomy. New essays land here first.
The archive
2026 · 4 min
Who owns your behaviour?
Someone owns the record of your behaviour, and it usually isn't you. What ownership should actually mean.
2026 · 4 min
Lucidity is economic power
The next generation of companies shouldn't make people more predictable, they should make them more lucid.
2026 · 4 min
Europe has to give companies a reason to stay
On the €270bn research gap, over-regulation, and why I won't move Simplifyer's HQ to the US.
2026 · 3 min
Data is the oil of the next century
From the Women in Tech stage: controlling our future means controlling our information, and reading the cookie banner before we accept it.
2026 · 3 min
The price of being understood
Being profiled by an algorithm isn't the same as being understood. What we give up when we let a company understand us for us.
2026 · 3 min
The value we throw away
A receipt records a real decision, then we throw it in the bin. Structure that data ethically and both people and brands win.
2026 · 3 min
Innovation shouldn’t be reserved for the big
On local politics, public life and why innovation belongs wherever people are, not only where the capital already is.
2026 · 3 min
Fall in love with the problem, not the solution
The advice I give founders most often, and the three things success still comes down to: resilience, focus, clarity.
2026 · 3 min
Closing Portugal’s early-stage gap
More risk-ready capital, better incentives, and sandboxes, what would actually help more companies get built here.
2026 · 3 min
Europe doesn’t need permission
Europe keeps waiting for permission, from regulators, investors, the US playbook, before it builds. That instinct is the real gap.
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